"Appearing in Google’s Local Pack helps your business stand out on local searches."

When you search for something like “coffee shops near me” or “plumbers in Kitsap County,” you’ve probably noticed that Google highlights three businesses right at the top of the search results. This is Google’s Local Pack—the prime real estate for any local business trying to attract customers.

If you’ve ever wondered how to get your business featured there, you’re in the right place. Appearing in Google Local Pack results can significantly boost your visibility, credibility, and foot traffic—without a massive marketing budget. Here’s how you can make it happen.

What is Google’s Local Pack?

Google’s Local Pack is a section at the very top of Google search results that highlights three local businesses most relevant to a user’s search query. It’s sometimes called the “3-pack” because it shows just three businesses, along with:

The business name and contact details
A star rating from Google reviews
Location on a map
Quick links like “Call” or “Directions”

For example, when someone searches for “best pizza in Bremerton,” the Local Pack displays three pizza places near them.

Why Does Google’s Local Pack Matter?

It’s the first thing users see in local searches.
It builds trust with customers by showcasing reviews and easy-to-access contact info.
It helps your business stand out against the competition—without needing to rank #1 organically.

In short, landing in Google’s Local Pack gives your business prime visibility to local customers who are ready to take action.

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1. Optimize Your Google My Business Profile

Your Google My Business (GMB) profile is the backbone of your presence in Google’s Local Pack. If you haven’t already claimed and optimized your GMB listing, now’s the time.

Here’s what you need to do:

Claim your listing (if you haven’t already).
Add accurate NAP (Name, Address, Phone Number) details.
Upload high-quality images of your business, products, or services.
Select the right business categories.
Regularly post updates, offers, or events.

Why it matters: Google pulls information directly from your GMB profile to determine if your business belongs in Google’s Local Pack. A complete, well-maintained listing is your first step to getting noticed.

2. Encourage Customer Reviews

"Customer reviews play a key role in helping businesses appear in Google’s Local Pack. At Parials Digital Marketing, we help you build trust and visibility with strategies that get results."

Google loves businesses that customers love. Reviews are a powerful signal to Google that your business is active, trustworthy, and relevant.

How to get more reviews:

Ask happy customers to leave a review on Google.
Respond to reviews—positive or negative—quickly and professionally.
Share links to your GMB review page in emails or on social media.

Pro Tip: Businesses with higher ratings and more reviews are far more likely to appear in the Google Local Pack.

3. Use Local Keywords to Your Advantage

If you want to appear in local searches, your website needs to include local keywords that reflect what people are searching for.

Here’s how to do it:

Add location-based keywords like “plumber in Bremerton” or “digital marketing in Kitsap County” to your website content and headings.
Use phrases naturally in meta descriptions, blog content, and image alt tags.

For example, a blog titled “Top 5 Coffee Shops in Kitsap County” builds relevance for both local customers and Google.’s Local Pack.

4. Make Your Website Mobile-Friendly and Fast

Most local searches happen on mobile devices, so a slow or clunky website can hurt your chances of appearing in the Google Local Pack.

Here’s what to focus on:

Ensure your website is mobile-friendly (responsive design).
Improve page speed using tools like Google PageSpeed Insights.
Make your contact information easy to find, with clickable phone numbers.

When someone searches “auto shops near me” on their phone, a fast, user-friendly site helps you secure a spot in Google’s Local Pack and win the click.

5. Build Local Backlinks

Backlinks—links from other websites to your site—tell Google your business is relevant and credible. For Google Local Pack rankings, local backlinks are key.

How to build them:

Partner with local businesses for cross-promotion.
Get listed in local directories, for example your Chamber of Commerce.
Sponsor community events or local charities and ask for a link back.

Why it works: Backlinks show Google your business is active and part of the community—boosting your chances of landing in Google’s Local Pack.

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Make Google’s Local Pack Work for Your Business

Getting your business featured in Google’s Local Pack doesn’t happen by accident. With a strategy focused on Google My Business, reviews, local content, and strong backlinks, you can climb to the top of local search results and connect with the customers who need you most.

At Parials Digital Marketing, we help businesses like yours show up where it matters most—right in the Google Local Pack. Ready to grow your local presence and get more customers?

How to Get Your Business Listed in Google’s Local Pack