Amazon Main Image Guidelines
Why Your Main Image Matters
Your Amazon main image isn’t just a visual—it’s your first impression, your sales hook, and your click magnet. It’s what makes shoppers stop scrolling. Nail this image, and you dramatically increase your chances of landing a sale.
Amazon's A9 algorithm also favors listings with strong engagement, and your main image is key to driving those crucial clicks.
Amazon's Official Main Image Requirements (2025)
To avoid suppression and keep your listing compliant, your main image must follow these rules:
White background only (RGB 255,255,255)
Product only (no props, icons, logos, text, or graphics)
Must fill at least 85% of frame
High-resolution (2000 px)
No watermarks, badges, or borders
No models (for most categories)
Accurate representation of what’s being sold
One product per image (unless it’s a multi-pack)
Sticking to these guidelines helps avoid listing takedowns and ensures your image is optimized for Amazon’s search and mobile experiences.
Struggling to Get Clicks on Your Listing?
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Clean & Compliant Amazon Main Product Image
How to Make Your Main Image Stand Out
Complying with the rules is step one. Standing out is step two. Here’s how to do both:
1. Use Crisp, Professional Lighting
Bright, shadow-free lighting makes your product pop and looks polished and trustworthy.
2. Shoot Straight-On or at a Hero Angle
Hero angles show depth and shape. A clean, centered layout draws focus where it matters.
3. Highlight Texture and Details
Make materials shine. Capture surface detail to show quality and reduce returns.
4. Use a Clean White Backdrop
Invest in a proper light box or backdrop. DIY setups often leave gray or off-white edges that Amazon may flag.
5. Frame the Product Tightly
Fill 85-95% of the image space to maximize impact without violating the cropping rule.
Main Image Best Practices by Category
Here are a few niche-specific tips:
Apparel: Folded or flat lay without models; focus on texture and color accuracy
Supplements: Clean label visibility and correct bottle shape
Toys: Show scale and detail (no props)
Kitchenware: Show form and function clearly
Pet Products: Don’t show pets in main image; focus on packaging or product only
A Common Amazon Main Image Mistake
Common Main Image Mistakes
Avoid these to stay compliant and conversion-optimized:
Background isn’t pure white
Product too small in frame
Added text or logos
Blurry or low-resolution
Product shown in packaging when not sold that way
Tools for Checking Compliance
Amazon Seller Central Image Checker (beta)
Photoshop background color picker
GoFullPage for testing mobile cropping
Listing quality dashboard in your Seller account
Want Help Creating Amazon Main Images That Convert and Stay Compliant?
Let Us Handle Your Main Image Designs
Final Thoughts: Comply, Then Captivate
Think of your main image as your handshake across the screen. Following Amazon’s rules is non-negotiable, but creating a scroll-stopping, polished thumbnail is your competitive edge. The best images don’t just show a product—they sell it.
Parials Digital Marketing is an Amazon design agency helping brands create designs that makes them standout through listing images, A+ content, product photography, and Store design. Based in Kitsap County, WA, serving sellers nationwide.
