10 Tips for Better Amazon Listing Images
Last Updated: January 2023
Amazon listings don’t start with copy—they start with images. Your photos are the first thing shoppers see, and in many cases, the only thing they use to make a decision. In this guide, we’ll walk you through 10 essential tips to improve your Amazon listing images and boost your conversion rate, search rankings, and brand credibility.
Wahoo Dog Bone Amazon Main Image
1. Use a Clean, White Background for Main Images
Amazon requires that your main product image be on a pure white background (RGB 255,255,255). This isn’t just a rule—it’s best practice. A clean white background helps your product stand out, improves visibility in search results, and keeps your listing compliant.
Bonus Tip: Avoid adding text, logos, or graphics to the main image. Let the product speak for itself.
2. Showcase the Product from Multiple Angles
Shoppers can’t touch or hold your product. Give them a complete picture with images that show the front, back, sides, and close-up details. This reduces doubt and returns.
SEO Boost: Use alt text like "back view of insulated lunchbox" or "zoomed-in lid lock mechanism."
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3. Add Feature-Driven Infographics
Infographics combine visuals with text to explain benefits clearly. Highlight materials, durability, safety, convenience, and functionality. Focus on the why, not just the what.
Example: "Crafted from BPA-free stainless steel. Keeps drinks cold for 24 hours."
4. Include Lifestyle Photos
Show your product in action. People want to envision themselves using what you’re selling. Lifestyle photos help build trust, demonstrate use cases, and create emotional connection.
Pro Tip: Use diverse models and realistic settings.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
5. Demonstrate Size with Scale or Dimensions
Don’t assume customers know how big your product is. Include a dimensions graphic that clearly communicates scale.
Good Examples: A water bottle next to a hand. A dog bone with labeled measurements.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
6. Use Comparison Charts (When Relevant)
If you have multiple product versions or want to show superiority over competitors, a comparison chart is a great visual tool. Keep it simple, clear, and easy to skim.
Chart Idea: Compare features like size, color options, durability, or value across variants.
7. Follow Amazon’s Image Guidelines
Stay compliant to avoid suppressed listings. That includes:
No watermarks or promotional text
No blurry or pixelated images
At least 1000x1000px (ideally 2000x2000 for zoom)
Consistent aspect ratio and lighting
Check regularly: Amazon sometimes updates image policies by category.
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8. Prioritize Mobile Optimization
Over 65% of Amazon shoppers browse from mobile. Use large, bold text in infographics, high-contrast visuals, and uncluttered layouts to keep your content readable on small screens.
Mobile Wins: Simpler designs convert better.
9. Use All Image Slots
You can typically upload up to 7–9 images. Use them! A complete set builds trust and educates shoppers. Include:
1 Main Image
2–3 Infographics
2–3 Lifestyle Photos
1 Comparison Chart or Dimensions Graphic
Stat: Listings with 7+ images see significantly higher conversion rates.
10. Partner with a Professional Amazon Designer
Professional design makes a massive difference. Designers know how to craft visuals that meet Amazon’s guidelines, tell your brand story, and drive conversions.
Parials can help: From main images to complete sets, we create scroll-stopping Amazon listing visuals that increase clicks, build brand equity, and grow your sales.
Get a free quote today to transform your product listings.
Final Thoughts
In the crowded Amazon marketplace, better images = better results. Investing in high-quality, SEO-optimized listing photos is one of the smartest moves you can make as a seller.
Don’t just show your product—sell it visually.
Parials Digital Marketing is an Amazon design agency helping brands create designs that makes them standout through listing images, A+ content, product photography, and Store design. Based in Kitsap County, WA, serving sellers nationwide.
