Amazon Standard vs Premium A+ Content
Last Updated: December 2022
In the ever-competitive world of Amazon, product listings alone won’t cut it. To truly grow your brand on Amazon, you need A+ Content that not only looks good but performs. In this post, we’ll break down the difference between Standard A+ Content and Premium A+ Content, helping you understand what each offers, when to use them, and how they impact brand visibility and conversion.
What Is Amazon A+ Content?
A+ Content allows brand-registered sellers to add enhanced visuals, custom modules, and educational content to their product listings. This content appears in the middle of the product detail page and can drastically increase conversion rates when done correctly.
There are two types:
Standard A+ Content (free for all Brand Registry sellers)
Premium A+ Content (A++ Content) (available to eligible sellers with expanded features)
Who Can Use A+ Content?
To access Standard A+ Content, you must:
Be enrolled in Amazon Brand Registry
Have a Professional Seller account
Own a registered and active trademark
Once eligible, you’ll gain access to the A+ Content Manager inside Seller Central to begin creating content using pre-designed modules.
To access Premium A+ Content (also called A++), sellers must:
Meet the above requirements
Have at least 5 ASINs with approved A+ Content
Maintain strong account health and performance
While Premium A+ was once invite-only, Amazon has expanded availability to eligible Brand Registered sellers. You can check your access by navigating to the A+ Content Manager in Seller Central.
Ready to Upgrade Your A+ Content?
No more leaving conversions on the table.
Why Amazon A+ Content Matters
In 2025, Amazon is placing greater emphasis on content quality. Enhanced product detail pages now influence:
Conversion rates
Time spent on page
Brand trust and authority
Organic keyword ranking
Sellers using A+ Content properly report anywhere from 10–20% higher conversion rates, and Premium A+ Content can potentially push that even higher!
Papalote Salsa Standard A+
Papalote Salsa Brand on Amazon
Standard A+ Content: What You Get
Amazon’s Standard A+ Content allows sellers to:
Use up to 5 modules
Add rich text, feature bullets, comparison charts, and 970x600 images
Display a brand logo and product highlights
Improve customer understanding of the product
Standard A+ is Best for:
New brands
Faster time-to-market
Budget-conscious sellers
Pros:
✅ Free to use
✅ Faster to create and approve
✅ Compatible with mobile
Cons:
❌ Limited design freedom
❌ No video support
❌ Basic layout options
Treatopia Amazon Premium A+
Avacraft Amazon Premium A+
Premium A+ Content: What Sets It Apart
Premium A+ Content (also called A++) includes everything in Standard A+ plus advanced features such as:
Video Modules
Hover-based image carousels
Interactive hotspots and Q&A sections
Full-width imagery
Enhanced storytelling layouts
Up to 7 modules per page.
Premium A+ is Best for:
Established brands and Amazon sellers in growth mode
Premium, luxury, or high-priced products
Sellers with high-volume traffic or multi-ASIN strategies
Pros:
✅ Visually immersive brand experience
✅ Higher engagement and conversion rates
✅ Competitive edge in saturated markets
Cons:
❌ Only available to eligible sellers
❌ Higher design cost
❌ Requires professional design and strategy
Get Custom Amazon A+ Designs
Stand out in search results with A+ Content that’s built to convert.
Which One Grows Your Brand Faster?
Choosing between Standard and Premium A+ Content depends on your brand’s current goals. If you're launching a new product and want to boost conversions quickly, Standard A+ is a great starting point. It's also ideal for sellers in price-sensitive niches where staying lean on production costs matters. On the other hand, if your focus is on building strong brand authority or visually educating your customers, Premium A+ offers advanced modules that deliver immersive storytelling. For brands aiming to dominate Amazon search results with rich, engaging content, Premium A+ is the clear winner—especially when you're ready to scale and stand out.
Pro Insight:
Amazon rewards high-performing content. If your Standard A+ Content performs well, it increases your chances of being invited to Premium.
A+ Content Design Tips for 2025
Whether you’re using Standard or Premium A+ Content, follow these principles:
Keep modules mobile-friendly (over 60% of traffic is mobile)
Use on-brand visuals and consistent color schemes
Include lifestyle photography and infographics
Prioritize benefits over features
Add alt-text to all images for SEO
Parials Tip: Maximize ROI With Strategic A+ Content
At Parials Digital Marketing, we help sellers design A+ Content that:
Aligns with brand identity
Increases dwell time
Converts viewers into loyal customers
Prepares you for Premium eligibility
Whether you're just getting started or ready to upgrade to Premium A+, our team builds conversion-focused modules tailored to your product, category, and goals.
👉 Get your free quote today and start growing your brand with smarter Amazon design.
Parials Digital Marketing is an Amazon design agency helping brands create designs that makes them standout through listing images, A+ content, product photography, and Store design. Based in Kitsap County, WA, serving sellers nationwide.
