How to Design Amazon Listing Images That Convert in 2025
When shoppers browse Amazon in 2025, your product images do more than show what you sell—they do the selling. Your listing images are often the first (and only) opportunity to earn a click, build trust, and convince someone to buy. In this guide, we'll break down the anatomy of high-converting Amazon listing images and how to design them to meet Amazon's evolving expectations.
Why Listing Images Matter More Than Ever
Amazon's A9 algorithm may drive traffic, but it's the visual content that drives conversions. With more competition and smarter shoppers in 2025, sellers must create visuals that:
Catch attention in search results
Communicate key features in seconds
Build credibility and trust
Support the customer journey from click to cart
A strong listing image set doesn't just "look good"—it converts browsers into buyers.
Need help improving your Amazon listings?
We can help you optimize them from top to bottom.
Amazon's Image Requirements (Don’t Skip These)
Before you focus on design, make sure your images are compliant. Amazon's base requirements include:
Main Image Requirements: White background, professional product-only photo. No shadows, icons, etc. (Image Dimensions should be 2000 x 2000 px with the product taking up at least 80% of the graphic.)
Image Count: Up to 9 images per listing
File Format: JPEG (.jpg), TIFF (.tif), or PNG (.png)
Naming Convention (Optional): An easy to follow naming scheme saves time when uploading the images in Amazon when you have a specific order. (For example: product-1.png, product-2.png)
Violating these requirements can suppress your listing or hurt ranking—so always be sure to check for guidelines, as Amazon is always updating their requirements.
The Ideal Amazon Listing Image Set
To help drive clicks and conversions, your Amazon listing should follow these design tips and include a well-balanced set of high-quality, strategic product images. In 2025, shoppers expect listings that inform, engage, and build trust—before they even scroll to the bullet points:
Treatopia dog bones Amazon main image
Sticky Boobs Amazon product main image
1. Main Image
Your first impression in search results. It should:
Be high resolution
Show the product clearly (no text or icons)
Use natural lighting (no shadows)
Pro Tip: Shoot at a slight angle to add depth and dimension.
Sticky Boobs product features infographic
Madri crossover top features infographic
2. Feature-Driven Infographics
Use text and graphics to explain what your product does and why it matters. Ideal for:
Highlighting benefits, not just features
Showcasing ingredients, materials, or unique attributes
Adding visual callouts to eliminate buyer hesitation
Cat lifestyle image with child for Amazon
Treatopia lifestyle Amazon Image
3. Lifestyle Images
Place your product in a real-world scenario to create an emotional connection.
Show your ideal customer using the product
Reflect your brand’s tone and audience
Consider seasonal, use-case, or benefit-driven scenes
Paracord handle dimensions image
Meat claws product dimensions image
4. Dimension or Sizing Graphics (If needed)
Answer the biggest post-purchase question: "Will this fit?"
Add simple measurements using arrows and scale references
Include props (hands, furniture, etc.) to create context
Madri comparison chart highlights key features
Sticky Boobs vs competitors feature breakdown
5. Comparison Charts
Compare your product to competitors or other variants to help buyers make confident decisions.
Use icons or tables for clarity
Only highlight truthful, verifiable advantages
Looking for better Amazon listing images?
We design unique and high-converting image sets tailored to your product and audience.
Mobile-First Design Tips for 2025
More than 65% of Amazon purchases now happen on mobile. Your images must:
Use large, legible text (18pt+)
Keep visuals clean and uncluttered
Lead with benefits in every frame
Avoid relying on tiny annotations or fine print
Designing for desktop and mobile ensures no opportunity is missed.
Tools & Design Best Practices
Whether you're designing in-house or hiring a team like Parials, follow these tips:
Use Amazon-safe fonts (Helvetica, Arial, Open Sans)
Stick to a consistent brand color palette
Balance white space for clarity
Use mockups, overlays, and vector elements to elevate production quality
Design Hack: Overlay keyword phrases (tastefully) into your graphics to support SEO without stuffing your title or bullets.
Examples of Image Sets That Convert
Want inspiration? Some of our best-performing image sets include:
Dog Treats: Feature photos, ingredient callouts, and comparison images
Women Clothing: Lifestyle usage, dimensions, and care instructions
Wellness Products: Infographics for benefits, how-to-use visuals, and certifications
Ready to Improve Your Amazon Images?
Your images can make or break your Amazon listing. If you’re not seeing the conversions you want, a professionally designed image set might be the missing piece.
At Parials Digital Marketing, we create custom Amazon listing image sets for sellers who would like help with trying to:
Build trust
Boost conversions
Stand out with new designs
Parials Digital Marketing is an Amazon design agency helping brands create designs that makes them standout through listing images, A+ content, product photography, and Store design. Based in Kitsap County, WA, serving sellers nationwide.
